_SEO Case Study
Subi Derm
_The Challenge
Subi Derm initially engaged Inkjam Digital to build their website and develop a whole new brand. Once the website went live, we recommended ongoing Search Engine Optimisation to help the new website get traction. It was decided by the client that, at the time, SEO wasn’t a priority. However, due to it being a completely new website and brand, after two months, they realised their website wasn’t appearing in as many search results as they were wanting, and potential clients were struggling to find them online. That’s when Subi Derm returned to us for SEO assistance.
_Our Approach
We started with comprehensive keyword research to identify terms relevant to their local audience and services. Our on-page optimisation focused on content relevance and meta elements to improve search engine visibility. To build domain authority, we ensured that Subi Derm were listed on all high authority industry websites, as the client moved away from another organisation to start her own practice. In addition, we strengthened Subi Derm’s local presence by optimising their Google Business Profile and targeting location-specific search terms to attract local clients.
_The Results
Over time, Subi Derm experienced remarkable improvements:
An increase of
year on year
now rank on the first page of Google
are within the top 5 results
This ongoing growth reflects the power of strategic SEO in boosting visibility and attracting more clients, ensuring that Subi Derm stays competitive in a crowded online landscape.
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