_ Oasis Fertility Centre Study

We began by developing a comprehensive social media strategy, grounded in industry and competitor research, consumer insights, and current social media trends. Our objective was to lay strong foundations for Oasis Fertility Centre’s social media presence while adhering to the AHPRA guidelines governing healthcare communications.

Our strategy featured five key content pillars:

• Educational: Informative posts about fertility treatments, answering common questions.
• Community: Fostering a supportive environment for those navigating fertility challenges.
• Engagement: Encouraging interaction and conversation with posts that invited audience participation.
• Promotional: Highlighting the unique benefits and expertise of Oasis Fertility Centre.
• Entertainment: Keeping content lively with engaging, informative posts in various formats to sustain interest.

A collaborative approach was taken throughout the campaign. We visited the clinic once a month to capture authentic content, including video reels, and imagery featuring the team. Employee-generated content (EGC) added a human touch, showcasing the staff’s expertise and care. We used video content with staff on-screen and in voiceovers to provide insight into the treatments and services offered.

Managing engagement was an important part of the strategy. We spent time interacting with other relevant accounts, responding to comments, and keeping the community active. Although some posts required restricted comments due to AHPRA guidelines, we ensured that audience interaction remained a core component of the campaign by actively managing and nurturing discussions.