_Website Case Study
Shift Homes

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_The Challenge

Inkjam Digital won the brand and web development of startup SHIFT Accessible Homes. In partnership with our brand strategy agency, foundational work included development of an appealing brand identity including:

Core business DNA definition and realisation of market opportunity, concepting and finalisation of a to-market facing brand name
Logo and visual identity\
Vision statement
Brand promise
Key messages
Launch marketing collateral
Communications injected with high value IP led intel.

Since launch, SHIFT has experienced significant customer uptake and market growth including deepening their product range in high demand areas. Inkjam was re-engaged to build out and develop a new Developments section on the site, including a reimagining of how the brand presents itself across the whole site.

_Our Approach

We began with a discovery workshop to align on the project's goals and gather key client insights. This was followed by additional workshops to discuss the required functionality and user experience needs. Through desktop competitor research, we developed a detailed UX and UI strategy, with a client-first content hierarchy designed to deliver the most relevant information upfront. We carefully balanced design concepts and functionality, ensuring client confidence by presenting page layouts before the build phase.

Our design and development process included:

A complete reskin of the website, including updates to the header and footer.
Improved website functionality, with intuitive navigation from the homepage to the new 'Developments' section.
Introduction of a snapshot approach that allows users to quickly determine if a listing meets their needs.
A redesigned product viewing experience, with grid, list, and map views.
Added hover functions to enhance interactivity.
A client CMS lesson to enable SHIFT to manage and upload new developments on their own.

_The Results

The fully reskinned website transformed the user experience by modernising the design and streamlining navigation. Visitors now find it easier to explore SHIFT's offerings, thanks to the intuitive content hierarchy and new Developments section. The introduction of grid, list, and map views provided users with multiple ways to view products, catering to different preferences. The information snapshot feature improved efficiency by allowing users to quickly assess whether a property was relevant to their needs, ultimately reducing bounce rates and increasing engagement. Additionally, the prioritisation of existing interactive assets made the website more engaging and responsive, which further strengthened SHIFT’s credibility in the accessible housing market.

The newly optimised structure not only improved functionality but also enhanced SHIFT's ability to attract new customers, significantly contributing to their continued growth in a competitive industry. The CMS training empowered the SHIFT team to maintain their content, ensuring long-term sustainability of their online presence.

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