_Meta Ads Case Study
Swan Taxi

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_The Challenge

Swan Taxis approached Inkjam _digital with three growth challenges; 1/ attract in-market taxi users to choose Swan 2/ give out-of-market rideshare users a reason to use Swan Taxis again and 3/ convert current rideshare drivers to the Swan Taxis network.

_Our Approach

Using our sister agency brand strategy services, Inkjam tested and implemented new, attention getting messaging causing customers to realise competitor weakness and Swan strengths. Over a 2.5year period, Inkjam successfully delivered measurable increases in rides (new client acquisition) using Pay-per-click campaigns achieving successively lower cost per leads. Leveraging these successes, Swan Taxis had the confidence to engage us for additional Driver Acquisition campaigns using Meta (Facebook & Instagram). After profiling the ideal target market characteristics and demographics, Inkjam delivered direct response results in excess of 300% higher than similar digital agency efforts.

_The Results

The campaign’s success showcased Inkjam _digital’s ability to effectively combine research, creative strategy, and data-driven advertising to drive continued, exceptional results.

132 qualified leads generated

$15.15 per lead

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